top of page
This site was designed with the
.com
website builder. Create your website today.Start Now
I'm a strategically-minded digital thinker with a passion for understanding and redefining the worlds of advertising and marketing. In an ever-changing digital landscape, strategy in communications is necessary now more than ever. I have experience in both client and agency settings, working in everything from market research, to medical device and automotive, to digital marketing and strategy. A graduate of Loyola University Chicago with concentrations in Advertising, PR and Marketing, I am very interested in consumer behavior, branding, digital marketing and how creative content can be optimized through focused marketing strategy.
 
Interactive Digital agency that works with non-profits and social causes
 
  • Reviewed and analyzed marketing opportunities for See3 as a business
  • Developed web content for email marketing, social media, and company blog
  • Monitored and updated online metrics dashboard with social media engagement, email and blog reach, and Google Analytics
  • Assisted with project management and coordination duties, primarily through Basecamp 
See3 Communications (Chicago, IL) Marketing Associate January 2013 - May 2013
 
  • Social Media sites: Facebook, Twitter, YouTube, Google+, LinkedIn, Instagram, Vine, and Pinterest (as well as social media monitoring and analytics softwares)
  • CRM, CMS and email marketing tools
  • Software: Adobe Photoshop, Illustrator and InDesign, Basecamp, Cision Point, and Google Analytics
  • Proficient in Microsoft Office as well as both Windows and Mac Operating Systems
Medtronic Diabetes (Northridge, CA) Digital Marketing Intern
​May 2012 - August 2012
The largest medical device manufacturer in the world— Diabetes unit located just north of Los Angeles
​
  • Worked as an instrumental component of the Medtronic, Inc. Consumer Marketing department, primarily on large-scale customer acquisition and nurturing campaigns
  • Focused on project management and planning, coordination with large creative agencies, developing focused marketing strategy, segmentation and customer profiling, coordination with content management and CRM systems, and other consumer marketing efforts
  • Collaborated on email marketing, social media, website management, video content, branding strategy, and several other digital marketing efforts.
A small, independent market research firm in Chicago
​
  • Assisted their research through finding study participants, synthesizing the data collected and converting it to usable market information for a variety of clients
  • Gained valuable knowledge about how market research is conducted and how such information can be utilized through focused marketing strategy
Insight Consulting Group (Chicago, IL) Market Research Intern
January 2012 - April 2012
Bachelor of Arts in Advertising and Public Relations
​
  • Graduation Date: May 10, 2013
  • Minors: Marketing and Music
  • Grade Point Average: 3.7
  • Loyola University Chicago Interdisciplinary Honors Program
​
Studied abroad—John Felice Rome Center (of Loyola)- Rome, Italy
  • January 17, 2011- May 4, 2011
  • Learned extensive information about sales, the mobile phone industry and the inner workings of a functioning retail organization and its marketing tactics. Gained invaluable insight into the consumer mind while working closely with customers and meeting their needs through exceptional customer service.
Loyola University Chicago
​August 2009- May 2013
Radio Shack- Sales Associate
​May 2009 - August 2009

RESUME:

Professional â€‹

Info​​

Work​

Experience​

Education

Lowe Campbell Ewald (Detroit, MI)
Digital Strategist
​June 2013 - March 2014
One of the top 25 Advertising Agencies in the United States, now part of Lowe and Partners Global Agency
 
  • Work with several different departments to create comprehensive digital advertising and marketing strategies for current and new business initiatives.
​
  • Conduct Brand research, competitive audits, technographic research, etc. to help support strategic recommendations.
 
  • Create holistic strategic plans for digital integration across multiple platforms and devices. This involves developing web personas, strategic pillars and architecture, customer journeys and user flow, brand ecosystem, and overall channel strategy.
​
  • Touchpoints include social media, blog and website integration, online advertising, paid social, paid search, SEO, mobile interface, email marketing and CRM integration, as well as an abundance of ever-emerging interaction opportunities that integrate with traditional ad mediums.
 
  • Develop KPIs to measure campaign success and analyze metrics data to make recommendations that will increase client ROI.
 
  • Brands include: Cadillac, Consumers Energy, Carrier Heating and Cooling, Kaiser Permanente, Atkins, US Navy, etc.
 
  • Currently working with team ROGUE on Cadillac

 

Skills​​
 
Organic, Inc. (Troy, MI)
Senior Strategist
​April 2014 - Present
The First Digital Agency 
​
  • Conduct Brand research, competitive audits, technographic research, etc. to help support strategic recommendations.
  • Create holistic strategic plans for digital integration across multiple platforms and devices. This involves developing web personas, strategic pillars and architecture, customer journeys and user flow, brand ecosystem, and overall channel strategy
  • Help structure and present recommendations to client leadership for approval, and guide clients in defining their digital vision.
  • Play an advisory role on client engagements, serving as a digital strategy advisor to both account leads (internal) and clients (external). Strategic development involves integration with paid media, social teams,technology partners, etc. as well as working closely with brand planning andanalytics teams to craft strategies founded in data and consumer insight.
bottom of page