PAST PROJECTS:

Medtronic Diabetes Lead Nurture Campaign

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During the summer of 2012, I was the Digital Marketing Intern for Medtronic Diabetes' Consumer Marketing department. As such, I worked closely to input their first ever Lead Nurture Email Campaign. This involved doing extensive research of lead development, lead nurturing and the purchase process.

 

I worked with a supervisor to create the strategy for the messaging, timelines, budget, content progression and samples, and then worked directly with creative agencies to develop content.

 

This project involved working on and communicating effectively with a team, gaining approval from upper management, and coordinating with several different parties (both internally and externally) to implement. 

Just a sample of my work. To see more or discuss possible work >>